In this post
Since March 2025 ChatGPT generates images directly in the conversation, from text descriptions or images you upload. It stands out for rendering legible text and keeping context between requests, which makes it useful for marketing, education and entertainment, although it raises questions about copyright and artists’ styles.
Artificial intelligence keeps redefining creativity. OpenAI built image generation into ChatGPT, so anyone can create illustrations, graphics or photo composites just by chatting.
What does this new feature mean?
You no longer need to jump between tools: you describe what you need and refine it in the same conversation, as you would with a designer.
Key features
- Text inside images: it generates posters, infographics and labels with legible text.
- Conversational context: it remembers earlier requests and lets you fix things step by step.
- Handling many objects: it composes scenes with many related elements.
Practical applications
- Marketing and advertising: ad sketches and campaign variations.
- Education: illustrations and diagrams for classes.
- Entertainment: visual concepts for stories and characters.
Ethical considerations and challenges
The trend of turning photos into the style of well-known animation studios sparked a debate about using artists’ styles without permission. OpenAI added restrictions on imitating the style of living artists, plus metadata that identifies generated images. For a brand, the recommendation is to use these tools to build its own style and to review the terms of use before publishing.
What comes next?
At Burton Studios we combine this kind of tool with creative direction to produce work such as content transformation and generative AI projects.