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An AI avatar is a digital representation of a person, real or invented, that speaks and gestures from a script. It is created in three steps: avatar generation, AI voice and integration into the video. Brands use them for explainer videos, training and customer service in several languages without filming actors.
Artificial intelligence is transforming the way brands communicate with their audience. Among its most striking innovations are AI-generated avatars.
What are AI avatars and how are they created?
They are digital representations of people, created with artificial intelligence algorithms, that can be hyper-realistic or stylized. Creating one takes three stages:
- Avatar generation: platforms such as HeyGen, Synthesia or D-ID create avatars from a video or an image.
- Dubbing and voice: tools such as ElevenLabs, Murf AI or Amazon Polly generate the voice in the language you need.
- Integration and customization: gestures, tone and style are adjusted so the avatar represents the brand.
Applications in marketing, education and entertainment
- Marketing: virtual ambassadors, ad videos without actors and automated customer service.
- Education: virtual teachers and courses with custom narrators in several languages.
- Entertainment: digital characters for games, animation and social media.
How we do it at Burton Studios
We design avatars around the brand’s identity, sync the voice so expressions feel natural and adapt the result to each format and platform. Learn more about our generative AI production.
Conclusion
AI avatars make it possible to create dynamic, multilingual content without the costs or timelines of a traditional production.