/* Burton Studios · estilos del sitio público
   Línea visual tomada del sitio actual: Outfit, índigo/violeta, píldoras, tarjetas suaves. */

:root {
  --ink: #1c1a4d;
  --text: #4b4f6b;
  --muted: #8a8fa6;
  --line: #e7e9f3;
  --soft: #f4f6fb;
  --soft-2: #eef0fd;
  --brand: #5b5ff2;
  --brand-2: #7a3cf0;
  --brand-ink: #3b3f98;
  --violet: #7b55f5;
  --teal: #16b8a6;
  --green: #22c55e;
  --orange: #e4571b;
  --yellow: #fbbf3c;
  --radius: 20px;
  --shadow: 0 18px 40px -22px rgba(40, 44, 120, .35);
  --grad: linear-gradient(120deg, var(--brand), var(--brand-2));
  --font: 'Outfit', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif;
  --container: 1180px;
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; scroll-padding-top: 90px; }
body { margin: 0; font-family: var(--font); font-size: 16px; line-height: 1.6; color: var(--text); background: #fff; }
img { max-width: 100%; height: auto; display: block; }
a { color: var(--brand); text-decoration: none; }
a:hover { text-decoration: underline; }
h1, h2, h3, h4 { color: var(--ink); line-height: 1.15; margin: 0 0 .5em; font-weight: 700; letter-spacing: -.01em; }
p { margin: 0 0 1em; }
.i { width: 20px; height: 20px; flex: none; }
.sr-only { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0 0 0 0); border: 0; }
.skip { position: absolute; left: -999px; top: 0; background: #fff; padding: 8px 14px; z-index: 999; }
.skip:focus { left: 10px; }
:focus-visible { outline: 3px solid var(--brand); outline-offset: 3px; border-radius: 6px; }

.container { width: min(100% - 40px, var(--container)); margin-inline: auto; }
.narrow { width: min(100% - 40px, 820px); margin-inline: auto; }
.section { padding: 88px 0; }
.section-tight { padding: 40px 0; }
.section-soft { background: var(--soft); }
.center { text-align: center; }
.mt { margin-top: 32px; }
.small { font-size: 14px; }
.section-head { text-align: center; max-width: 760px; margin: 0 auto 44px; }
.section-head h2 { font-size: clamp(26px, 3.2vw, 36px); font-weight: 600; }
.section-head p { color: var(--muted); }
.kicker { display: block; font-size: 11.5px; font-weight: 600; color: var(--brand); letter-spacing: .1em; text-transform: uppercase; margin-bottom: 8px; }
.h-sm { font-size: 22px; font-weight: 600; margin-bottom: 18px; }
.h-arrow { display: flex; align-items: center; gap: 14px; font-size: clamp(30px, 3.6vw, 40px); font-weight: 600; margin-bottom: 30px; }
.h-arrow .i { width: 32px; height: 32px; stroke-width: 2.4; color: var(--ink); }
.actions { display: flex; flex-wrap: wrap; gap: 12px; }
.actions.center { justify-content: center; margin-top: 22px; }

/* ---------- Botones ---------- */
.btn { display: inline-flex; align-items: center; justify-content: center; gap: 8px; padding: 12px 26px; border-radius: 999px; background: var(--grad); color: #fff; font-family: inherit; font-weight: 600; font-size: 14px; border: 0; cursor: pointer; line-height: 1.2; transition: transform .15s, box-shadow .15s; box-shadow: 0 12px 26px -14px rgba(91, 95, 242, .9); }
.btn:hover { text-decoration: none; transform: translateY(-1px); }
.btn .i { width: 16px; height: 16px; }
.btn-sm { padding: 9px 20px; font-size: 12px; text-transform: uppercase; letter-spacing: .05em; }
.btn-block { width: 100%; }
.btn-ghost { background: rgba(255, 255, 255, .08); border: 1px solid rgba(255, 255, 255, .75); box-shadow: none; backdrop-filter: blur(4px); }
.btn-outline { background: #fff; color: var(--brand); border: 1px solid var(--brand); box-shadow: none; }
.btn-white { background: #fff; color: var(--brand); box-shadow: none; }
.btn-yellow { background: var(--yellow); color: #3b2400; box-shadow: none; }
.btn-green { background: var(--green); box-shadow: none; }
.btn[disabled] { opacity: .6; cursor: wait; }

/* ---------- Cabecera ---------- */
.site-header { position: sticky; top: 0; z-index: 50; background: #fff; border-bottom: 1px solid var(--line); transition: background .25s, box-shadow .25s; }
.site-header.is-over-hero { position: fixed; left: 0; right: 0; background: transparent; border-color: transparent; }
.site-header.scrolled { background: rgba(255, 255, 255, .97); backdrop-filter: blur(10px); box-shadow: 0 6px 24px -16px rgba(30, 30, 90, .45); border-color: var(--line); }
.nav-wrap { display: flex; align-items: center; gap: 24px; height: 76px; }
.brand { color: var(--brand-ink); display: flex; flex: none; }
.brand .logo { width: 56px; height: 40px; }
.site-header.is-over-hero:not(.scrolled) .brand,
.site-header.is-over-hero:not(.scrolled) .nav > ul > li > a,
.site-header.is-over-hero:not(.scrolled) .social a,
.site-header.is-over-hero:not(.scrolled) .nav-toggle,
.site-header.is-over-hero:not(.scrolled) .sub-toggle { color: #fff; }
.nav { flex: 1; }
.nav > ul { display: flex; gap: 2px; list-style: none; margin: 0; padding: 0; }
.nav > ul > li { position: relative; display: flex; align-items: center; }
.nav > ul > li > a { display: block; padding: 9px 11px; font-size: 13.5px; font-weight: 500; color: var(--ink); border-radius: 999px; }
.nav > ul > li > a:hover, .nav > ul > li > a[aria-current] { text-decoration: none; background: rgba(91, 95, 242, .1); }
.sub-toggle { display: none; }
.nav .sub { position: absolute; top: 100%; left: 0; min-width: 270px; background: #fff; border-radius: 16px; box-shadow: 0 24px 60px -20px rgba(30, 30, 90, .35); padding: 10px; list-style: none; margin: 8px 0 0; opacity: 0; visibility: hidden; transform: translateY(6px); transition: .18s; }
.nav .sub::before { content: ""; position: absolute; left: 0; right: 0; top: -10px; height: 10px; }
.nav li:hover > .sub, .nav li:focus-within > .sub { opacity: 1; visibility: visible; transform: none; }
.nav .sub a { display: block; padding: 8px 12px; border-radius: 10px; color: var(--ink); font-size: 14px; }
.nav .sub a:hover { background: var(--soft); text-decoration: none; }
.nav .sub .sub-all { color: var(--brand); font-weight: 600; }
.nav .sub li:last-child { border-top: 1px solid var(--line); margin-top: 6px; padding-top: 6px; }
.nav-actions { display: flex; align-items: center; gap: 14px; }
.social { display: flex; gap: 12px; }
.social a { color: var(--ink); display: flex; }
.social .i { width: 17px; height: 17px; }
.nav-toggle { display: none; background: none; border: 0; color: var(--ink); padding: 6px; cursor: pointer; }
.nav-toggle .i { width: 26px; height: 26px; }
.nav-toggle .i-x, body.nav-open .nav-toggle .i-menu { display: none; }
body.nav-open .nav-toggle .i-x { display: block; }

/* ---------- Héroe ---------- */
.hero { position: relative; min-height: 460px; display: grid; place-items: center; text-align: center; color: #fff; padding: 140px 20px 80px; overflow: hidden; background: #1d1a4f; }
.hero-bg { position: absolute; inset: 0; background-size: cover; background-position: center; }
.hero::after { content: ""; position: absolute; inset: 0; background: linear-gradient(180deg, rgba(15, 13, 45, .5), rgba(15, 13, 45, .2) 45%, rgba(15, 13, 45, .6)); }
.hero-inner { position: relative; z-index: 1; max-width: 960px; }
.hero h1 { color: #fff; font-size: clamp(34px, 5.4vw, 62px); font-weight: 600; letter-spacing: -.02em; margin-bottom: .3em; }
.hero .kicker { color: #fff; font-size: 13px; font-weight: 500; opacity: .92; margin-bottom: 22px; }
.hero-lead { font-size: 19px; max-width: 620px; margin: 0 auto 22px; opacity: .95; }
.hero-actions { display: flex; gap: 12px; justify-content: center; flex-wrap: wrap; }
.hero-meta { display: flex; flex-wrap: wrap; gap: 10px; align-items: center; justify-content: flex-start; font-size: 13px; }
.hero-meta .tag, .hero-meta time { border: 1px solid rgba(255, 255, 255, .7); border-radius: 999px; padding: 4px 14px; }
.hero-meta .author { display: flex; align-items: center; gap: 8px; margin-right: auto; }
.hero-blog { min-height: 520px; }
.hero-blog::after { background: none; }
.hero-blog h1 { font-size: clamp(40px, 7vw, 84px); line-height: 1; }
.hero-blog .hero-inner { order: 1; }
.hero-blog .kicker { order: 3; margin-top: 20px; letter-spacing: .14em; font-size: 11px; font-weight: 600; }
.hero-blog .hero-inner { display: flex; flex-direction: column; align-items: center; }
.hero-blog .hero-lead { order: 2; }
.hero-post { place-items: end start; text-align: left; min-height: 480px; }
.hero-post .hero-inner { width: min(100%, var(--container)); max-width: none; margin: 0 auto; }
.hero-post h1 { font-size: clamp(30px, 4vw, 46px); max-width: 760px; }
.hero-video { min-height: 520px; }
.play-big, .play-pill { display: inline-flex; align-items: center; justify-content: center; }
.play-big { width: 84px; height: 84px; border-radius: 50%; background: rgba(255, 255, 255, .92); color: var(--brand); }
.play-big .i { width: 34px; height: 34px; margin-left: 4px; }

/* ---------- Bloques de contenido ---------- */
.crumbs { font-size: 13px; color: var(--muted); padding: 18px 0 0; }
.crumbs ol { list-style: none; display: flex; flex-wrap: wrap; gap: 6px; margin: 0; padding: 0; }
.crumbs li + li::before { content: "/"; margin-right: 6px; color: #c3c6d8; }
.crumbs a { color: var(--muted); }
.answer-box { background: var(--soft-2); border-radius: var(--radius); padding: 24px 28px; border-left: 4px solid var(--brand); margin: 12px 0 28px; }
.answer-box .label { font-size: 11.5px; font-weight: 700; color: var(--brand); text-transform: uppercase; letter-spacing: .08em; display: block; margin-bottom: 6px; }
.answer-box p { margin: 0; color: var(--ink); font-size: 17.5px; line-height: 1.65; }
.prose { font-size: 17px; }
.prose h2 { font-size: clamp(24px, 2.6vw, 30px); font-weight: 600; margin: 1.6em 0 .5em; }
.prose h3 { font-size: 20px; font-weight: 600; margin: 1.4em 0 .4em; }
.prose ul, .prose ol { padding-left: 1.3em; margin: 0 0 1.2em; }
.prose li { margin: .35em 0; }
.prose strong { color: var(--ink); }
.prose a { text-decoration: underline; text-underline-offset: 3px; }
.table-wrap { overflow-x: auto; margin: 1.4em 0; border: 1px solid var(--line); border-radius: 16px; }
.prose table { width: 100%; border-collapse: collapse; font-size: 15px; min-width: 560px; }
.prose th, .prose td { text-align: left; padding: 12px 16px; border-bottom: 1px solid var(--line); vertical-align: top; }
.prose th { background: var(--soft); color: var(--ink); font-weight: 600; }
.prose tr:last-child td { border-bottom: 0; }

.grid { display: grid; gap: 24px; }
.grid-3 { grid-template-columns: repeat(3, 1fr); }
.grid-4 { grid-template-columns: repeat(4, 1fr); }
.grid-center { display: flex; flex-wrap: wrap; justify-content: center; gap: 24px; }
.grid-center > * { flex: 0 1 calc((100% - 48px) / 3); }
.card { background: #fff; border-radius: var(--radius); padding: 32px 26px; box-shadow: var(--shadow); border: 1px solid #f0f1f8; color: inherit; }
a.card { transition: transform .18s, box-shadow .18s; }
a.card:hover { text-decoration: none; transform: translateY(-3px); box-shadow: 0 26px 50px -24px rgba(40, 44, 120, .45); }
.ico { width: 52px; height: 52px; border-radius: 50%; background: var(--soft-2); color: var(--brand); display: grid; place-items: center; margin-bottom: 16px; flex: none; }
.ico .i { width: 24px; height: 24px; }
.ico.sm { width: 36px; height: 36px; margin: 0 auto 8px; }
.ico.sm .i { width: 18px; height: 18px; }
.ico-warm { background: #fff3e2; color: #e58a0f; }
.svc-card { text-align: center; display: flex; flex-direction: column; align-items: center; }
.svc-card h3, .feature-card h3 { font-size: 19px; font-weight: 500; margin-bottom: 8px; }
.svc-card p, .feature-card p { font-size: 14.5px; color: var(--muted); margin: 0; }
.hub-card h2 { font-size: 20px; font-weight: 600; }
.hub-card p { font-size: 15px; color: var(--muted); }
.hub-card .more { display: inline-flex; align-items: center; gap: 4px; color: var(--brand); font-weight: 600; font-size: 14px; }
.hub-card .more .i { width: 16px; height: 16px; }
.mini-card { display: flex; align-items: center; gap: 12px; background: #fff; border-radius: 16px; padding: 14px 16px; color: var(--ink); font-weight: 500; border: 1px solid var(--line); }
.mini-card .ico { width: 42px; height: 42px; margin: 0; }
.mini-card .ico .i { width: 20px; height: 20px; }
.mini-card:hover { border-color: var(--brand); text-decoration: none; }
.use-list { display: grid; grid-template-columns: 1fr 1fr; gap: 0 48px; }
.use-list a { display: block; padding: 18px 0; border-bottom: 1px solid var(--line); color: var(--text); }
.use-list a strong { display: block; color: var(--ink); font-size: 18px; font-weight: 600; margin-bottom: 4px; }
.use-list a span { font-size: 14.5px; color: var(--muted); }
.use-list a:hover { text-decoration: none; }
.use-list a:hover strong { color: var(--brand); }

.steps { display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; list-style: none; padding: 0; margin: 0; counter-reset: s; }
.steps li { padding: 26px 24px; border-radius: var(--radius); background: #fff; border: 1px solid var(--line); }
.steps li::before { counter-increment: s; content: counter(s); display: grid; place-items: center; width: 36px; height: 36px; border-radius: 50%; background: var(--grad); color: #fff; font-weight: 700; margin-bottom: 14px; }
.steps h3 { font-size: 17px; font-weight: 600; margin-bottom: 6px; }
.steps p { font-size: 14.5px; margin: 0; color: var(--muted); }

/* ---------- Precios ---------- */
.pricing-tabs { display: flex; gap: 10px; justify-content: center; flex-wrap: wrap; margin-bottom: 36px; }
.pricing-tabs button, .pricing-tabs .tab-link { font: inherit; font-size: 12.5px; font-weight: 600; letter-spacing: .05em; text-transform: uppercase; padding: 9px 24px; border-radius: 999px; border: 1px solid var(--brand); background: #fff; color: var(--brand); cursor: pointer; display: inline-flex; align-items: center; gap: 6px; }
.pricing-tabs .tab-link .i { width: 14px; height: 14px; }
.pricing-tabs button[aria-selected="true"] { background: var(--brand); color: #fff; }
.pricing-wrap { overflow-x: auto; }
.pricing { width: 100%; border-collapse: separate; border-spacing: 0 8px; min-width: 760px; table-layout: fixed; }
.pricing thead td { width: 20%; }
.pricing thead th { padding: 0 10px 10px; text-align: center; font-weight: 400; }
.plan-name { display: block; color: var(--violet); font-size: 26px; font-weight: 600; }
.plan-price { display: block; color: var(--ink); font-size: 28px; font-weight: 600; margin-top: 4px; }
.plan-price small { font-size: 13px; color: var(--muted); font-weight: 400; }
.pricing tbody th { font-weight: 400; font-size: 14px; color: var(--ink); text-align: center; width: 20%; padding: 18px; }
.pricing tbody td { text-align: center; font-size: 14px; padding: 18px; color: var(--ink); }
.pricing tbody tr:nth-child(odd) > * { background: var(--soft); }
.pricing tbody tr:nth-child(odd) > :first-child { border-radius: 14px 0 0 14px; }
.pricing tbody tr:nth-child(odd) > :last-child { border-radius: 0 14px 14px 0; }
.tick { display: inline-grid; place-items: center; width: 22px; height: 22px; border-radius: 50%; background: var(--teal); color: #fff; }
.tick .i { width: 13px; height: 13px; stroke-width: 3; }
.pricing-note { text-align: center; margin-top: 30px; color: var(--ink); display: flex; gap: 12px; align-items: center; justify-content: center; flex-wrap: wrap; }

/* ---------- Preguntas frecuentes ---------- */
.faq-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 0 40px; }
.faq-grid.one { grid-template-columns: 1fr; max-width: 820px; margin: 0 auto; }
.faq { border-bottom: 1px solid var(--line); }
.faq summary { list-style: none; display: flex; justify-content: space-between; align-items: center; gap: 16px; padding: 16px 4px; cursor: pointer; color: var(--ink); font-weight: 500; }
.faq summary::-webkit-details-marker { display: none; }
.faq .chev { flex: none; width: 36px; height: 36px; border-radius: 50%; background: #eceef5; display: grid; place-items: center; color: var(--ink); transition: transform .2s; }
.faq .chev .i { width: 16px; height: 16px; }
.faq[open] .chev { transform: rotate(90deg); }
.faq-a { padding: 0 4px 18px; font-size: 15.5px; }

/* ---------- Relacionados y CTA ---------- */
.related { display: grid; grid-template-columns: repeat(auto-fill, minmax(230px, 1fr)); gap: 14px; }
.related a { display: block; padding: 16px 20px; border-radius: 16px; border: 1px solid var(--line); color: var(--ink); font-weight: 500; background: #fff; }
.related a span { display: block; font-size: 12px; color: var(--muted); font-weight: 400; margin-bottom: 2px; }
.related a:hover { border-color: var(--brand); text-decoration: none; }
.related-center { margin-top: 24px; text-align: left; }

.cta-band { position: relative; color: #fff; text-align: center; padding: 110px 20px; overflow: hidden; border-radius: 28px 28px 0 0; margin-top: 40px; }
.cta-band .bg { position: absolute; inset: 0; background-size: cover; background-position: center; }
.cta-band::after { content: ""; position: absolute; inset: 0; background: rgba(20, 16, 40, .45); }
.cta-band .inner { position: relative; z-index: 1; max-width: 820px; margin: auto; }
.cta-band h2 { color: #fff; font-size: clamp(28px, 4vw, 46px); font-weight: 600; }
.cta-band p { font-size: 17px; opacity: .95; }

.contact-cards { display: grid; grid-template-columns: 1fr 1fr 1fr; gap: 30px; align-items: center; text-align: center; }
.cc-intro h2 { font-size: clamp(26px, 2.8vw, 32px); font-weight: 500; }
.cc-intro p, .cc-side p { color: var(--muted); font-size: 14.5px; }
.cc-main { background: var(--grad); color: #fff; border-radius: 16px; padding: 44px 28px; }
.cc-main h3 { color: #fff; font-weight: 500; font-size: 21px; margin-bottom: 4px; }
.cc-main p { font-size: 14.5px; opacity: .92; }
.cc-side h3 { font-weight: 500; font-size: 21px; }
.cc-icon { width: 52px; height: 52px; border-radius: 50%; background: #fff; color: var(--brand); display: grid; place-items: center; margin: 0 auto 16px; flex: none; }
.cc-icon.solid { background: var(--brand); color: #fff; }
.cc-icon.green { background: var(--green); }
.cc-icon.warm { background: #fff1d6; color: #e58a0f; }

/* ---------- Inicio ---------- */
.home-hero { padding: 56px 0 30px; }
.home-hero > .container { display: grid; grid-template-columns: 1.05fr 1fr; gap: 56px; align-items: center; }
.home-hero h1 { font-size: clamp(34px, 4.3vw, 52px); line-height: 1.08; }
.home-hero .lead { font-size: 17px; max-width: 560px; }
.points { list-style: none; padding: 0; margin: 22px 0 30px; display: grid; gap: 16px; }
.points li { display: flex; gap: 14px; align-items: flex-start; }
.points .ico { width: 44px; height: 44px; margin: 0; border-radius: 12px; }
.points .ico .i { width: 20px; height: 20px; }
.points strong { display: block; color: var(--ink); font-weight: 600; }
.points span { font-size: 14px; color: var(--muted); }
.blobs { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; }
.blob { aspect-ratio: 1; background-size: cover; background-position: center; }
.blob:nth-child(1) { border-radius: 130px 26px 26px 26px; }
.blob:nth-child(2) { border-radius: 50%; }
.blob:nth-child(3) { border-radius: 26px 26px 26px 130px; }
.blob:nth-child(4) { border-radius: 26px 130px 26px 26px; }
.platform-box { max-width: 840px; margin: 0 auto; border-radius: 24px; border: 6px solid #f1f2f8; box-shadow: var(--shadow); padding: 44px 40px 36px; text-align: center; background: #fff; }
.platform-box h2 { font-size: clamp(22px, 2.6vw, 28px); font-weight: 600; max-width: 620px; margin: 0 auto 6px; }
.play-pill { gap: 8px; padding: 10px 26px; border-radius: 999px; background: var(--soft-2); color: var(--ink); font-weight: 500; margin-bottom: 18px; border: 1px solid #d9dcf6; }
.play-pill .i { width: 14px; height: 14px; }
.platforms { display: flex; flex-wrap: wrap; justify-content: center; gap: 10px 30px; list-style: none; margin: 22px 0 0; padding: 0; color: #5a5f75; font-weight: 700; font-size: 18px; }
.dub-band { background: radial-gradient(ellipse at 50% 0, rgba(91, 95, 242, .09), transparent 60%); }
.display-brand { color: var(--brand); font-size: clamp(30px, 4.4vw, 50px) !important; font-weight: 600 !important; }
.gallery { display: grid; grid-template-columns: 1fr 1fr 2.2fr 1fr; gap: 0; height: 380px; border-radius: 30px; overflow: hidden; }
.gallery .g { position: relative; background-size: cover; }
.g-label { position: absolute; left: 0; right: 0; bottom: 28px; text-align: center; color: #fff; font-size: 20px; font-weight: 500; }
.case-card h3 { font-size: 21px; margin-top: 16px; }
.case-card p { color: var(--muted); font-size: 15px; }
.case-tags { display: flex; gap: 8px; flex-wrap: wrap; }
.case-tags span { font-size: 12.5px; background: var(--soft-2); color: var(--brand-ink); padding: 3px 12px; border-radius: 999px; }
.vthumb { position: relative; display: grid; place-items: center; aspect-ratio: 16/10; border-radius: 18px; overflow: hidden; background-size: cover; background-position: center; color: var(--brand); }
.vthumb iframe { width: 100%; height: 100%; border: 0; }
.vthumb .play { width: 54px; height: 54px; border-radius: 50%; background: rgba(255, 255, 255, .92); display: grid; place-items: center; }
.vthumb .play .i { width: 22px; height: 22px; margin-left: 3px; }
.vthumb.playing { display: block; }

.post-card { position: relative; }
.post-card .thumb { position: relative; display: block; aspect-ratio: 16/9; border-radius: 18px; overflow: hidden; background-size: cover; background-position: center; }
.post-card .cat { position: absolute; top: 12px; left: 12px; background: rgba(255, 255, 255, .92); color: var(--ink); font-size: 11px; font-weight: 600; padding: 4px 10px; border-radius: 999px; text-transform: uppercase; }
.date-pill { display: inline-block; border: 1px solid var(--ink); border-radius: 999px; padding: 1px 9px; font-size: 12px; color: var(--ink); margin: 14px 0 6px; }
.post-card h3 { font-size: 19px; font-weight: 600; line-height: 1.3; }
.post-card h3 a { color: var(--ink); }

.ally { padding-bottom: 90px; }
.ally-band { position: relative; min-height: 380px; display: grid; place-items: center; text-align: center; color: #fff; background-size: cover; background-position: center; padding: 60px 20px 150px; }
.ally-band::after { content: ""; position: absolute; inset: 0; background: rgba(20, 16, 40, .45); }
.ally-inner { position: relative; z-index: 1; }
.ally-logo { color: #fff; display: inline-flex; }
.ally-logo .logo { width: 84px; height: 60px; }
.ally-name { font-size: 11px; letter-spacing: .14em; text-transform: uppercase; font-weight: 600; margin: 6px 0; }
.ally-band h2 { color: #fff; font-size: clamp(26px, 3.4vw, 38px); font-weight: 600; }
.contact-panel { display: grid; grid-template-columns: .9fr 1.1fr; background: #fff; border-radius: 22px; box-shadow: 0 30px 70px -30px rgba(30, 30, 90, .45); overflow: hidden; margin-top: -120px; position: relative; z-index: 2; }
.contact-panel.flat { margin-top: 24px; }
.contact-panel .left { padding: 40px; border-right: 1px solid var(--line); }
.contact-panel .right { padding: 40px; background: #fff; }
.contact-panel h1, .contact-panel h2 { font-size: clamp(26px, 2.8vw, 32px); font-weight: 600; }
.cp-item { display: flex; gap: 14px; align-items: flex-start; margin-top: 22px; }
.cp-item .cc-icon { margin: 0; width: 44px; height: 44px; }
.cp-item .cc-icon .i { width: 20px; height: 20px; }
.cp-item small { display: block; font-size: 11px; color: var(--muted); text-transform: uppercase; letter-spacing: .06em; font-weight: 600; }
.cp-item strong { display: block; color: var(--ink); font-weight: 500; margin-bottom: 10px; }

/* ---------- Formularios ---------- */
.form-intro { color: var(--ink); font-weight: 500; font-size: 15px; }
.form-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; margin-bottom: 16px; }
.field { display: flex; flex-direction: column; gap: 6px; border: 0; padding: 0; margin: 0; min-width: 0; }
.field.full { grid-column: 1 / -1; }
.field label, .field legend { font-size: 13px; font-weight: 600; color: var(--ink); padding: 0; margin-bottom: 6px; }
input[type=text], input[type=email], input[type=tel], input[type=file], textarea, select { font: inherit; font-size: 14.5px; padding: 11px 14px; border-radius: 10px; border: 1px solid var(--line); background: #f3f4f8; color: var(--ink); width: 100%; }
input:focus, textarea:focus, select:focus { outline: none; border-color: var(--brand); background: #fff; box-shadow: 0 0 0 3px rgba(91, 95, 242, .18); }
.checks { display: flex; flex-wrap: wrap; gap: 8px 18px; }
.checks label { font-weight: 400; font-size: 14px; display: flex; gap: 6px; align-items: center; margin: 0; color: var(--text); }
.checks input { accent-color: var(--brand); width: 16px; height: 16px; }
.hp { position: absolute !important; left: -9999px !important; }
.cf-turnstile { margin-bottom: 14px; }
.form-msg { margin: 12px 0 0; font-size: 14px; min-height: 1em; }
.form-msg.ok { color: #0f766e; }
.form-msg.err { color: #b42318; }

/* ---------- Blog ---------- */
.blog-head { display: flex; justify-content: space-between; align-items: center; gap: 20px; flex-wrap: wrap; margin-bottom: 10px; }
.chips { display: flex; gap: 8px; flex-wrap: wrap; }
.chips a { padding: 6px 14px; border-radius: 999px; border: 1px solid var(--line); color: var(--ink); font-size: 13.5px; }
.chips a[aria-current] { background: var(--ink); color: #fff; border-color: var(--ink); }
.pager { display: flex; gap: 8px; justify-content: center; margin-top: 40px; }
.pager a { width: 40px; height: 40px; display: grid; place-items: center; border-radius: 50%; border: 1px solid var(--line); color: var(--ink); }
.pager a[aria-current] { background: var(--brand); color: #fff; border-color: var(--brand); }
.empty { padding: 40px 0; color: var(--muted); }
.post-layout { display: grid; grid-template-columns: minmax(0, 1fr) 300px; gap: 48px; padding: 28px 0 70px; }
.post-main { min-width: 0; }
.toc { border: 1px solid var(--line); border-radius: 16px; padding: 16px 22px; margin-bottom: 26px; }
.toc summary { font-weight: 600; color: var(--ink); cursor: pointer; }
.toc ol { margin: 10px 0 0; padding-left: 18px; font-size: 14.5px; }
.toc li { margin: 4px 0; }
.sidebar { position: sticky; top: 96px; align-self: start; }
.sidebar .box { background: #fff; border: 1px solid var(--line); border-radius: 16px; padding: 20px; margin-bottom: 22px; box-shadow: var(--shadow); }
.sidebar h2 { font-size: 16px; font-weight: 600; color: var(--brand-ink); }
.side-list { list-style: none; margin: 0; padding: 0; display: grid; gap: 12px; font-size: 14px; }
.side-list a { color: var(--ink); font-weight: 500; }
.side-list small { display: block; color: var(--muted); font-size: 12px; }
.side-cta { background: linear-gradient(160deg, #ef6a1f, #b8390a); border-radius: 16px; padding: 26px 20px; color: #fff; display: flex; flex-direction: column; gap: 10px; align-items: flex-start; }
.side-cta strong { font-size: 20px; line-height: 1.2; }
.promo { display: flex; justify-content: space-between; align-items: center; gap: 16px; flex-wrap: wrap; background: linear-gradient(110deg, #ef6a1f, #c2410c); border-radius: 16px; color: #fff; padding: 20px 24px; margin-top: 32px; }
.promo strong { display: block; font-size: 19px; font-weight: 500; }
.promo-tag { display: inline-block; font-size: 11px; border: 1px solid rgba(255, 255, 255, .8); border-radius: 999px; padding: 1px 10px; margin-bottom: 6px; }
.author-box { display: flex; gap: 14px; align-items: center; background: var(--soft); border-radius: 16px; padding: 16px 20px; margin-top: 28px; }
.author-box strong { display: block; color: var(--ink); }
.author-box span { font-size: 13px; color: var(--muted); }
.avatar { width: 48px; height: 48px; border-radius: 50%; background: var(--grad); display: grid; place-items: center; color: #fff; font-weight: 700; flex: none; }
.avatar.sm { width: 30px; height: 30px; font-size: 13px; }

/* ---------- Casos de éxito ---------- */
.display-title { text-align: center; font-size: clamp(34px, 5vw, 60px); font-weight: 600; margin-bottom: 26px; }
.banner-strip { border-radius: 18px; padding: 26px; text-align: center; color: #fff; font-size: clamp(22px, 2.8vw, 32px); font-weight: 500; background: linear-gradient(100deg, #0f766e, #1e3a5f 55%, #3f2a14); }
.case { display: grid; grid-template-columns: 1fr 1fr; gap: 22px; border: 1.5px solid #cdcbf6; border-radius: 22px; padding: 22px; background: #fbfbff; margin-bottom: 24px; scroll-margin-top: 100px; }
.case.flip .case-text { order: 2; }
.case h2 { font-size: clamp(32px, 4vw, 46px); font-weight: 600; }
.case h3 { font-size: 22px; font-weight: 600; margin-top: 18px; }
.case-videos { display: grid; grid-template-columns: repeat(3, 1fr); gap: 12px; margin-bottom: 16px; }
.case-videos .vthumb { aspect-ratio: 1.05; }
.case-stats { display: grid; grid-template-columns: repeat(3, 1fr); background: #fff; border-radius: 16px; padding: 22px 14px; text-align: center; box-shadow: var(--shadow); margin: 0; }
.case-stats dt { color: var(--ink); font-weight: 600; font-size: 15px; }
.case-stats dd { margin: 6px 0 0; font-size: 13.5px; color: var(--muted); }
.case-side { display: flex; flex-direction: column; gap: 14px; }
.case-media { flex: 1; min-height: 320px; border-radius: 18px; background-size: cover; background-position: center; }
.case-side .promo { margin-top: 0; }

/* ---------- Pie ---------- */
.site-footer { background: var(--soft); padding: 64px 0 44px; }
.footer-grid { display: grid; grid-template-columns: 1.3fr .8fr .8fr 1.2fr; gap: 40px; }
.footer-brand { text-align: center; }
.footer-brand .brand { justify-content: center; margin-bottom: 10px; }
.footer-tag { color: var(--ink); font-size: 14.5px; }
.site-footer h3 { font-size: 16px; color: var(--brand-ink); margin-bottom: 16px; font-weight: 700; }
.site-footer ul { list-style: none; padding: 0; margin: 0; display: grid; gap: 10px; font-size: 14px; }
.site-footer ul a { color: var(--ink); }
.footer-nl { font-size: 14px; color: var(--ink); }
.soc-round { display: flex; gap: 10px; justify-content: center; margin: 12px 0; }
.soc-round a { width: 34px; height: 34px; border-radius: 50%; background: #fff; display: grid; place-items: center; color: #d6336c; box-shadow: 0 6px 16px -10px rgba(30, 30, 90, .4); }
.soc-round .i { width: 16px; height: 16px; }
.copy { font-size: 12.5px; color: var(--muted); }
.newsletter input[type=email] { background: #fff; border-radius: 999px; margin-bottom: 12px; padding-left: 18px; }
.wa-float { position: fixed; right: 20px; bottom: 20px; width: 58px; height: 58px; border-radius: 50%; background: #25d366; color: #fff; display: grid; place-items: center; box-shadow: 0 14px 30px -10px rgba(0, 0, 0, .45); z-index: 40; }
.wa-float .i { width: 28px; height: 28px; }
.maint { display: grid; place-items: center; min-height: 100vh; }
.brand.big { justify-content: center; margin-bottom: 20px; }
.brand.big .logo { width: 90px; height: 64px; }

/* ---------- Imágenes de reemplazo (se usan mientras no subas fotos desde el panel) ---------- */
.ph-hero { background: radial-gradient(circle at 18% 30%, rgba(122, 60, 240, .85), transparent 45%), radial-gradient(circle at 82% 70%, rgba(228, 87, 27, .65), transparent 42%), linear-gradient(135deg, #1d1a4f, #2b2a7a); }
.ph-sunset { background: radial-gradient(ellipse at 50% 110%, #c8251a 0, #e2541f 25%, #f0a33a 45%, #e9ddcc 75%, #e5ded3 100%); }
.ph-band { background: linear-gradient(110deg, #3b2f2a, #8a6a55 45%, #2d3b4f); }
.ph-1 { background: radial-gradient(circle at 30% 30%, #ffb38a, transparent 55%), linear-gradient(135deg, #7c3aed, #c026d3); }
.ph-2 { background: radial-gradient(circle at 70% 30%, #ffd2b8, transparent 55%), linear-gradient(135deg, #f472b6, #fb923c); }
.ph-3 { background: radial-gradient(circle at 40% 60%, #fde68a, transparent 50%), linear-gradient(135deg, #f97316, #dc2626); }
.ph-4 { background: radial-gradient(circle at 60% 40%, #a7f3d0, transparent 50%), linear-gradient(135deg, #6d28d9, #db2777); }

/* ---------- Responsive ---------- */
@media (max-width: 1080px) {
  .nav-toggle { display: block; }
  .social { display: none; }
  .nav-actions { margin-left: auto; }
  .nav { position: fixed; inset: 76px 0 0 0; background: #fff; padding: 16px 20px 40px; overflow-y: auto; transform: translateX(100%); transition: transform .25s; }
  .nav.open { transform: none; }
  .nav > ul { flex-direction: column; gap: 0; }
  .nav > ul > li { flex-wrap: wrap; border-bottom: 1px solid var(--line); }
  .nav > ul > li > a { flex: 1; padding: 14px 6px; font-size: 16px; color: var(--ink) !important; }
  .sub-toggle { display: grid; place-items: center; width: 44px; height: 44px; background: none; border: 0; color: var(--ink) !important; cursor: pointer; }
  .nav .sub { position: static; opacity: 1; visibility: visible; transform: none; box-shadow: none; padding: 0 0 10px 10px; margin: 0; width: 100%; display: none; }
  .nav li.open > .sub { display: block; }
  .nav li.open > .sub-toggle { transform: rotate(180deg); }
  body.nav-open .site-header { background: #fff; }
  body.nav-open .site-header .brand, body.nav-open .site-header .nav-toggle { color: var(--ink) !important; }
}
@media (max-width: 920px) {
  .grid-3, .grid-4 { grid-template-columns: 1fr 1fr; }
  .grid-center > * { flex-basis: calc((100% - 24px) / 2); }
  .home-hero > .container, .contact-cards, .contact-panel, .post-layout, .case, .use-list { grid-template-columns: 1fr; }
  .faq-grid { grid-template-columns: 1fr; }
  .steps { grid-template-columns: 1fr 1fr; }
  .footer-grid { grid-template-columns: 1fr 1fr; }
  .contact-panel .left { border-right: 0; border-bottom: 1px solid var(--line); }
  .contact-panel { margin-top: -70px; }
  .case.flip .case-text { order: 0; }
  .sidebar { position: static; }
  .gallery { grid-template-columns: 1fr 2fr 1fr; height: 300px; }
  .gallery .g:nth-child(2) { display: none; }
}
@media (max-width: 600px) {
  .section { padding: 60px 0; }
  .grid-center > * { flex-basis: 100%; }
  .grid-3, .grid-4, .steps, .form-grid, .footer-grid { grid-template-columns: 1fr; }
  .contact-panel .left, .contact-panel .right { padding: 26px 20px; }
  .platform-box { padding: 30px 20px; }
  .gallery { grid-template-columns: 1fr; height: 220px; }
  .gallery .g:not(.g-main) { display: none; }
  .case-videos { grid-template-columns: 1fr 1fr 1fr; gap: 8px; }
  .case-stats { grid-template-columns: 1fr; gap: 16px; }
  .hero { min-height: 400px; padding-top: 120px; }
  .hero-meta .author { margin-right: 0; width: 100%; }
}
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { scroll-behavior: auto !important; transition: none !important; animation: none !important; }
}

/* =========================================================
   Visuales de producto (pantallas del trabajo de Burton)
   ========================================================= */

/* Héroe dividido de páginas y pilares */
.hero-split { position: relative; overflow: hidden; color: #fff; padding: 132px 0 84px; background: radial-gradient(circle at 12% 18%, rgba(122, 60, 240, .55), transparent 42%), radial-gradient(circle at 92% 88%, rgba(228, 87, 27, .45), transparent 40%), linear-gradient(140deg, #17153f, #24206a 60%, #1b1847); }
.hs-grid { display: grid; grid-template-columns: 1fr 1.02fr; gap: 56px; align-items: center; }
.hs-kicker { display: inline-block; font-size: 13px; font-weight: 500; padding: 5px 14px; border-radius: 999px; background: rgba(255, 255, 255, .1); border: 1px solid rgba(255, 255, 255, .22); margin-bottom: 18px; }
.hero-split h1 { color: #fff; font-size: clamp(32px, 4vw, 50px); font-weight: 600; letter-spacing: -.02em; margin-bottom: 18px; }
.hs-lead { font-size: 17.5px; color: rgba(255, 255, 255, .82); max-width: 520px; margin-bottom: 28px; }
.hero-split .hero-actions { justify-content: flex-start; }
.hs-visual { min-width: 0; }

/* Base de todas las pantallas */
.mk { position: relative; width: 100%; max-width: 560px; margin-left: auto; color: var(--ink); }
.mk .i { width: 16px; height: 16px; }
.mk-float { position: absolute; top: -14px; right: -8px; z-index: 3; display: inline-flex; align-items: center; gap: 6px; background: #fff; color: var(--ink); font-size: 13px; font-weight: 600; padding: 8px 14px; border-radius: 999px; box-shadow: 0 16px 34px -14px rgba(10, 8, 40, .55); }
.mk-float .i { color: var(--brand); }
.mk-tl { font-size: 12px; font-weight: 600; color: var(--muted); white-space: nowrap; }
.wave { display: flex; align-items: center; gap: 2px; height: 34px; }
.wave i { flex: 1; min-width: 2px; height: var(--h); border-radius: 2px; background: #cdd0e3; }
.wave-live i { background: linear-gradient(180deg, var(--brand), var(--brand-2)); transform-origin: center; animation: wv 1.5s ease-in-out infinite; animation-delay: calc(var(--d) * -.21s); }
@keyframes wv { 0%, 100% { transform: scaleY(1); } 50% { transform: scaleY(.5); } }

/* Doblaje: reproductor + pistas */
.mk-screen { position: relative; aspect-ratio: 16 / 10; border-radius: 22px; overflow: hidden; background: #2b2a6e center 22% / cover; box-shadow: 0 34px 70px -30px rgba(0, 0, 0, .7); }
.mk-screen::after, .mk-phone-screen::after, .mk-ad::after, .demo-screen::after { content: ""; position: absolute; inset: 0; background: linear-gradient(180deg, transparent 45%, rgba(12, 10, 35, .72)); }
.mk-chip { position: absolute; top: 14px; left: 14px; z-index: 1; display: inline-flex; align-items: center; gap: 6px; background: rgba(255, 255, 255, .94); font-size: 12.5px; font-weight: 700; padding: 6px 12px; border-radius: 999px; }
.mk-chip .i { width: 13px; height: 13px; color: var(--brand); }
.mk-sub { position: absolute; z-index: 1; left: 50%; bottom: 30px; transform: translateX(-50%); width: max-content; max-width: 86%; margin: 0; text-align: center; color: #fff; font-size: 15px; font-weight: 500; background: rgba(10, 8, 30, .72); padding: 6px 12px; border-radius: 8px; }
.mk-progress { position: absolute; z-index: 1; left: 14px; right: 14px; bottom: 13px; height: 4px; border-radius: 4px; background: rgba(255, 255, 255, .3); }
.mk-progress span { display: block; width: 38%; height: 100%; border-radius: 4px; background: #fff; }
.mk-tracks { position: relative; z-index: 2; margin: -26px 18px 0; background: #fff; border-radius: 18px; padding: 14px 16px; display: grid; gap: 10px; box-shadow: 0 24px 50px -24px rgba(10, 8, 40, .6); }
.mk-track { display: grid; grid-template-columns: 96px 1fr; gap: 12px; align-items: center; }
.mk-track.live .mk-tl { color: var(--brand); }

/* Subtitulación: celular con subtítulos dinámicos */
.mk-subs { display: flex; justify-content: center; padding: 10px 0; }
.mk-phone { width: 250px; aspect-ratio: 9 / 18.5; padding: 8px; border-radius: 36px; background: #0f0e26; box-shadow: 0 40px 70px -28px rgba(0, 0, 0, .8), inset 0 0 0 1px rgba(255, 255, 255, .12); }
.mk-phone-screen { position: relative; height: 100%; border-radius: 28px; overflow: hidden; background: #2b2a6e center / cover; }
.mk-caps { position: absolute; z-index: 1; left: 14px; right: 14px; bottom: 74px; text-align: center; color: #fff; font-size: 19px; font-weight: 800; line-height: 1.35; text-shadow: 0 2px 10px rgba(0, 0, 0, .6); }
.mk-caps .on { background: var(--yellow); color: var(--ink); padding: 0 6px; border-radius: 6px; text-shadow: none; }
.mk-phone-ui { position: absolute; z-index: 1; right: 10px; bottom: 150px; display: grid; gap: 14px; }
.mk-phone-ui span { width: 30px; height: 30px; border-radius: 50%; background: rgba(255, 255, 255, .85); }
.mk-files { position: absolute; left: 0; bottom: 48px; display: grid; gap: 10px; }
.mk-file { display: inline-flex; align-items: center; gap: 8px; background: #fff; padding: 10px 16px; border-radius: 999px; font-size: 13px; font-weight: 600; box-shadow: 0 16px 34px -14px rgba(10, 8, 40, .6); }
.mk-file .i { color: var(--brand); }
.mk-subs .mk-float { top: 24px; right: 10px; }

/* Traducción: guion original y traducido */
.mk-doc { min-height: 360px; }
.mk-paper { position: absolute; width: 72%; background: #fff; border-radius: 18px; padding: 22px 22px 18px; box-shadow: 0 30px 60px -28px rgba(10, 8, 40, .7); }
.mk-paper.back { top: 0; left: 0; transform: rotate(-3deg); }
.mk-paper.front { right: 0; top: 96px; }
.mk-paper-h { display: block; font-size: 12px; font-weight: 600; color: var(--brand); margin-bottom: 8px; }
.mk-paper p { font-size: 16px; font-weight: 600; color: var(--ink); line-height: 1.4; margin-bottom: 12px; }
.mk-paper .ln { display: block; height: 8px; border-radius: 4px; background: #eceef6; margin: 9px 0; }
.mk-paper .ln:nth-of-type(2n) { width: 82%; }
.mk-paper .ln:nth-of-type(3n) { width: 64%; }
.mk-paper .ln.hl { background: #ffe39a; width: 46%; }
.mk-term { display: inline-flex; align-items: center; gap: 6px; margin-top: 8px; font-size: 12px; font-weight: 600; color: var(--brand); background: var(--soft-2); padding: 5px 12px; border-radius: 999px; }
.mk-doc .mk-float { top: auto; bottom: 0; right: auto; left: 8px; }

/* Transcripción */
.mk-card { background: #fff; border-radius: 22px; padding: 20px; box-shadow: 0 34px 70px -30px rgba(10, 8, 40, .75); }
.mk-card-top { display: flex; align-items: center; gap: 12px; }
.mk-card-top strong { display: block; font-size: 14.5px; }
.mk-card-top small { color: var(--muted); font-size: 12.5px; }
.mk-avatar { width: 46px; height: 46px; border-radius: 50%; background: #ddd center 20% / cover; flex: none; }
.wave-wide { height: 52px; margin: 16px 0 10px; }
.mk-lines { list-style: none; margin: 0; padding: 0; display: grid; gap: 4px; }
.mk-lines li { display: grid; grid-template-columns: 44px 58px 1fr; gap: 8px; align-items: baseline; padding: 9px 10px; border-radius: 10px; font-size: 13.5px; }
.mk-lines li.on { background: var(--soft-2); }
.mk-lines time { color: var(--muted); font-variant-numeric: tabular-nums; font-size: 12.5px; }
.mk-lines b { color: var(--ink); font-weight: 600; }

/* Voice over: selector de voces */
.mk-voice-hero { display: flex; align-items: center; gap: 18px; padding-bottom: 16px; }
.mk-ring { width: 84px; height: 84px; border-radius: 50%; background: #ddd center 20% / cover; flex: none; box-shadow: 0 0 0 6px var(--soft-2), 0 0 0 12px rgba(91, 95, 242, .14); }
.mk-voice-hero .wave { flex: 1; height: 56px; }
.mk-voices ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 8px; }
.mk-voices li { display: flex; align-items: center; gap: 12px; padding: 12px 14px; border: 1px solid var(--line); border-radius: 14px; }
.mk-voices li.on { border-color: var(--brand); background: var(--soft-2); }
.mk-voices li div { flex: 1; }
.mk-voices li strong { display: block; font-size: 14px; }
.mk-voices li small { font-size: 12.5px; color: var(--muted); }
.mk-voices li .i { color: var(--brand); }
.mk-dot { width: 14px; height: 14px; border-radius: 50%; border: 2px solid var(--brand); flex: none; }
.mk-voices li.on .mk-dot { background: var(--brand); box-shadow: inset 0 0 0 2px #fff; }

/* Localización: el mismo anuncio por mercado */
.mk-globe { display: grid; grid-template-columns: .9fr 1.1fr; gap: 16px; align-items: center; }
.mk-ad { position: relative; aspect-ratio: 4 / 5; border-radius: 22px; overflow: hidden; background: #2b2a6e center 20% / cover; box-shadow: 0 34px 70px -30px rgba(0, 0, 0, .7); }
.mk-ad-tag { position: absolute; z-index: 1; top: 12px; left: 12px; font-size: 12px; font-weight: 600; background: rgba(255, 255, 255, .94); padding: 5px 11px; border-radius: 999px; }
.mk-ad strong { position: absolute; z-index: 1; left: 16px; right: 16px; bottom: 16px; color: #fff; font-size: 21px; line-height: 1.15; }
.mk-markets { list-style: none; margin: 0; padding: 0; display: grid; gap: 12px; }
.mk-markets li { display: flex; align-items: center; gap: 12px; background: #fff; border-radius: 16px; padding: 12px 14px; box-shadow: 0 20px 40px -22px rgba(10, 8, 40, .7); transform: translateX(calc(var(--i) * 14px)); }
.mk-markets small { display: block; font-size: 12px; color: var(--muted); }
.mk-markets strong { font-size: 14.5px; }
.mk-cc { width: 40px; height: 40px; border-radius: 50%; display: grid; place-items: center; flex: none; background: var(--grad); color: #fff; font-size: 12.5px; font-weight: 700; }

/* Transformación de formatos */
.mk-flow { display: grid; grid-template-columns: 1fr auto 1fr auto 1fr; gap: 8px; align-items: center; }
.mk-tile { background: #fff; border-radius: 18px; padding: 18px 12px; text-align: center; min-height: 200px; display: flex; flex-direction: column; justify-content: center; gap: 8px; box-shadow: 0 26px 50px -24px rgba(10, 8, 40, .7); }
.mk-tile strong { font-size: 14px; }
.mk-tile small { font-size: 12px; color: var(--muted); }
.mk-tile-ico { width: 48px; height: 48px; border-radius: 50%; margin: 0 auto 4px; display: grid; place-items: center; background: var(--soft-2); color: var(--brand); }
.mk-tile-ico .i { width: 22px; height: 22px; }
.wave-mini { height: 30px; }
.mk-mini-phone { position: relative; width: 72%; aspect-ratio: 9 / 15; margin: 0 auto 4px; border-radius: 14px; background: #2b2a6e center 20% / cover; overflow: hidden; }
.mk-mini-phone span { position: absolute; left: 6px; right: 6px; bottom: 8px; font-size: 10px; font-weight: 700; background: var(--yellow); border-radius: 4px; padding: 2px 0; }
.mk-arrow { color: rgba(255, 255, 255, .8); display: grid; place-items: center; }
.mk-arrow .i { width: 22px; height: 22px; }

/* Proceso de IA */
.mk-pipe { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
.mk-pipe li { position: relative; display: flex; flex-direction: column; align-items: center; gap: 10px; text-align: center; background: #fff; border-radius: 18px; padding: 18px 10px; font-size: 13.5px; font-weight: 600; box-shadow: 0 24px 46px -24px rgba(10, 8, 40, .7); }
.mk-pipe li:not(:nth-child(3n)):not(:last-child)::after { content: ""; position: absolute; top: 50%; right: -16px; width: 16px; height: 2px; background: rgba(255, 255, 255, .55); }
.mk-node { width: 48px; height: 48px; border-radius: 50%; display: grid; place-items: center; background: var(--soft-2); color: var(--brand); }
.mk-node .i { width: 22px; height: 22px; }
.mk-node-photo { width: 48px; height: 48px; border-radius: 50%; background: #ddd center 20% / cover; }
.mk-pipe li.human { background: var(--grad); color: #fff; }
.mk-pipe li.human .mk-node { background: #fff; }

/* Demo interactiva del inicio */
.demo { display: grid; grid-template-columns: 1.55fr 1fr; border-radius: 30px; overflow: hidden; background: #fff; box-shadow: 0 40px 80px -40px rgba(30, 30, 90, .55); border: 1px solid var(--line); }
.demo-screen { position: relative; min-height: 440px; background: #2b2a6e center 22% / cover; }
.demo-tabs { position: absolute; z-index: 2; top: 18px; right: 18px; display: flex; gap: 4px; padding: 5px; border-radius: 999px; background: rgba(15, 13, 45, .55); backdrop-filter: blur(8px); }
.demo-tabs button { font: inherit; font-size: 13px; font-weight: 700; color: #fff; background: transparent; border: 0; border-radius: 999px; padding: 7px 14px; cursor: pointer; }
.demo-tabs button[aria-selected="true"] { background: #fff; color: var(--ink); }
.demo-sub { position: absolute; z-index: 1; left: 50%; bottom: 30px; transform: translateX(-50%); width: 84%; margin: 0; text-align: center; color: #fff; font-size: 20px; font-weight: 600; line-height: 1.35; background: rgba(10, 8, 30, .72); padding: 10px 16px; border-radius: 10px; transition: opacity .18s; }
.demo.switching .demo-sub { opacity: .15; }
.demo-panel { padding: 32px 28px; display: flex; flex-direction: column; justify-content: center; gap: 20px; }
.demo-track { display: grid; gap: 8px; }
.demo-track .wave { height: 46px; }
.demo-track.live .mk-tl { color: var(--brand); }
.demo-note { color: var(--muted); font-size: 14.5px; margin: 0; }
.demo-title { font-size: 20px; font-weight: 600; margin: 0; }

/* Portadas gráficas sin foto (blog y casos) */
.cover-art { display: grid !important; place-items: center; }
.cover-ico { position: relative; z-index: 1; width: 66px; height: 66px; border-radius: 50%; display: grid; place-items: center; background: rgba(255, 255, 255, .94); color: var(--brand); box-shadow: 0 16px 30px -14px rgba(0, 0, 0, .5); }
.cover-ico .i { width: 30px; height: 30px; }
.wave-cover { position: absolute; left: 18px; right: 18px; bottom: 16px; height: 42px; opacity: .65; }
.wave-cover i { background: rgba(255, 255, 255, .9); }
.type-art { position: relative; overflow: hidden; }
.type-name { position: relative; z-index: 1; color: #fff; font-weight: 700; letter-spacing: -.02em; line-height: 1.02; text-shadow: 0 4px 20px rgba(0, 0, 0, .25); }
.vthumb.type-art .type-name { position: absolute; left: 16px; right: 16px; bottom: 14px; font-size: 22px; }
.case-media.type-art { display: grid; place-items: center; padding: 24px; }
.case-media.type-art .type-name { font-size: clamp(32px, 4vw, 52px); text-align: center; }

@media (max-width: 920px) {
  .hs-grid { grid-template-columns: 1fr; gap: 48px; }
  .mk { margin: 0 auto; }
  .demo { grid-template-columns: 1fr; }
  .demo-screen { min-height: 340px; }
}
@media (max-width: 600px) {
  .hero-split { padding: 112px 0 64px; }
  .mk-globe { grid-template-columns: 1fr; }
  .mk-ad { aspect-ratio: 16 / 10; }
  .mk-markets li { transform: none; }
  .mk-flow { grid-template-columns: 1fr; }
  .mk-arrow { transform: rotate(90deg); }
  .mk-tile { min-height: 0; }
  .mk-pipe { grid-template-columns: 1fr 1fr; }
  .mk-pipe li::after { display: none; }
  .mk-track { grid-template-columns: 82px 1fr; }
  .mk-tracks { margin: -22px 8px 0; }
  .mk-float { right: 4px; }
  .mk-files { position: static; display: flex; flex-wrap: wrap; justify-content: center; margin-top: 16px; }
  .mk-subs { flex-direction: column; align-items: center; }
  .mk-doc { min-height: 400px; }
  .mk-paper { width: 86%; }
  .demo-sub { font-size: 16px; }
}
@media (prefers-reduced-motion: reduce) { .wave-live i { animation: none; } }